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Trade Up Book

Dean Niewolny did too. He could make money, but could he also make a difference? Wait . . . stop. You're thinking you've heard this story before? Nope, not this one.

Dean traded up—though, in his case, it also meant making a leap. Eventually he landed at the helm of the Halftime Institute, and that's where you come in. Because Dean also wrote the book on how to pass up success for something far better: real significance. 

Wherever you are in your career, if you're restless for more, you're in the right place right now. Dean's journey, and 20 years of Halftime wisdom, can throw light on your journey, too.  In Trade Up, Dean takes you through your "Halftime"—when you pause to consider how to finish the game—to fuller, richer work and life.

Wherever you are now, if you need something more, you can get there from here. 

Trade Up Book

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Trade Up

Praise for Trade Up:

“We are big fans of Halftime. We have been to the institute and have participated in the follow-up coaching. It has helped us tremendously in our personal and professional ‘refinement’ process. Trade Up can help you move from a life of getting to one of giving.”

Ken Blanchard,

coauthor of The New One Minute Manager and Lead Like Jesus Revisited; and

Margie Blanchard,

Halftime board member and coauthor of The One Minute Manager Balances Life and Work

“Dean is a natural leader—the next generation of Halftime.”

Bob Buford

Author of Halftime: From Success to Significance, founder of the Halftime Institute and co-founder of Leadership Network

“Few things in life satisfy me more than watching high-functioning women and men use their market skills and experiences to move the purposes of God forward in this world. And very few books clarify the route from here to there. Trade Up delivers on that objective. I highly recommend it.”

Bill Hybels,

founding and senior pastor of Willow Creek Church

Trade Up captivated me from the beginning, as Dean shares his raw and authentic story and then offers a practical, step-by-step guide to finding true meaning. If you want to find your calling and discover that your work can feel like pleasure, Trade Up is a must-read.”

Diane Paddison,

founder of 4word, author of Work, Love, Pray, and former global executive team member of two Fortune 500 companies

Trade Up - Dean Niewolny

Meet Dean Niewolny

“The majority of us, however we define success, come to a time when having it for its own sake pales next to the real trophies of true direction: our effect on other lives, a chance to make a difference. And it’s never too late, or too early, to get it.

Dean Niewolny spent more than twenty years in executive roles with three of Wall Street’s largest financial firms, finishing his career in the financial sector as market manager for Wells Fargo Advisors in Chicago, where he oversaw a $100 million market. In 2010, Dean traded his marketplace career for Halftime Institute to help more people who, like him, wanted to expand their own "first half" success and skills into passion and purpose for meeting human needs and making a significant difference. Dean joined Halftime Institute as managing director and, in 2011, became the CEO. He speaks at events around the world, encouraging business leaders to channel first half achievement into a second half defined by joy, impact, and balance. He and his wife, Lisa, have two children and live in Texas.

Connect with Dean  |  Read Dean's Latest Blog


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